The school uniform of girls attending private, usually religious schools was once meant to be the paragon of modesty and decorum. They were designed to ensure that every girl in the school looked the same, regardless of social status (although most girls in private schools were quite wealthy) and prevented school from becoming a fashion show. At the same time, they kept the girls well covered and dressed in what was deemed to be appropriate clothing.
So how did the school girl costume go from modest to daring? How did it make the leap from an outfit meant to cover up to an outfit designed to titillate? Although the fascination with the school girl uniform started years before, we have Britney Spears to thank for making it widely popular. The video for her 1998 hit Baby One More Time featured Spears and backup dancers in revealing girl inspired costumes that had men around the world salivating and caused a storm of controversy.
But Spears didn’t start the fire – she just took the torch and ran with it. There has always been something secretly sexy about a school girl costume. It’s the classic old story of innocence, youth and beauty combining to create something unintentionally attractive. Teenage girls on the cusp of adulthood, raging hormones, and of course a costume that just lends itself to sexy new versions – it was just a matter of time.
Today the school girl costume is a bona fide fetish, and one of the most popular costumes not just at Halloween, but for adult events all year round. Although controversy surrounds it, anyone will tell you it really isn’t about young girls – it’s about what lurks beneath the surface of an innocent and modest exterior. Every woman understands what it’s like to keep her true self hidden – and the girl costume is all about letting the wild side out and celebrating womanhood.
Whether it was Britney or something long before she came along, many people have been inspired by the sexy school costume, and there are so many costumes out there that it can be worn in a hundred different ways. But of course they all surround the same theme – the good girl gone bad, the inner wild child unleashed. What could be sexier? Not much, and the popularity of school girl costumes attests to that.
From humble beginnings, the school girl costume has reached the pinnacle of popularity for sexy costumes – it might well be the most popular choice on the market today. There is no doubt it has a universal appeal that is here to stay.