Sharing their name with the vastly famous design school in Weimar, Germany, Bauhaus does credit to their legacy of culture-shifting design and can be seen as a clothing brand with a difference. Having launched in Melbourne, Australia back in 2005, Bauhaus has always prided itself as being ‘a local brand with a global outlook’. Despite the growing competition in the t shirt and clothing markets, Bauhaus quickly established itself with amazing speed as a brand denoting quality, value for money, and, in their own words, ‘up-to-the-minute’ designs and street wear for both men and women.
In the past few years the Bauhaus clothing range has expanded to offer apparel for both boys and girls, in addition to their primary focus on men and women’s street wear. Editorials featuring Bauhaus t shirts and clothing in magazines such as ‘Cosmopolitan’ and ‘Girlfriend’ have gone further in establishing the brand, into what is now fast becoming a household name in the clothing industry.
The strength of Bauhaus’ competitiveness without doubt lies in their ability to stay on the pulse of teen and young adult trends, which clearly carries through in their super-cool designs. Their new 2010 Winter range demonstrates their strength in blending a variety of styles together, creating a truly eclectic result. With leather making a strong feature in both the men and women’s ranges, as well as the children’s, Bauhaus have brought James Dean back to the streets, mixing the style with vintage motifs as well as harder-edge contemporary elements.
With the years ahead, we can surely only expect bigger and brighter things from the Australian designers.